About Kath, Founder

About Katherine Evans

Born and raised in Vancouver, British Columbia, Katherine Evans is an entrepreneur, brand strategist, and the Founder & Creative Director of Tallu and Tallu Creative. With a career rooted in luxury hospitality, destination marketing, and brand development, Katherine has spent more than two decades helping businesses create meaningful connections through exceptional customer experiences and authentic storytelling.

In 2020, following the loss of her beloved heart horse, Preston, Katherine founded Tallu with a simple mission: to create beautiful, non-toxic products that transform everyday rituals into moments of wellness. Named after Preston's mother, Tallulah, Tallu began in a small barn and has since grown into a nationally recognized Canadian wellness brand carried by luxury hotels, spas, retailers, and corporate partners across North America.

Today, Katherine combines her entrepreneurial experience with her passion for storytelling through Tallu Creative, where she helps founders, entrepreneurs, and established businesses build brands that are authentic, memorable, and impossible to ignore. Her philosophy is simple: the most powerful brands aren't manufactured—they're built by sharing the stories that make us human.

Whether she's developing a national product launch, consulting on brand strategy, speaking at events, or mentoring fellow entrepreneurs, Katherine is driven by one purpose: helping businesses grow with intention, authenticity, and heart.

When she's not working, you'll find Katherine at the barn with her horse, Berkeley, watching her son Sam on the baseball field, kayaking the coast of British Columbia with her partner Sebastian, or exploring Vancouver's incredible outdoors with their dog, Charlie.

"I've never wanted to build just another company. I've always wanted to build something that makes people feel something. That's where real brands begin."